Book

ANNETTE'S BOOK

Bet On Me

One woman’s journey of authentic and transformational leadership

In Bet On Me, leading entrepreneur Annette Verschueren lays out her surprising and inspiring philosophy for what it takes to lead and succeed in today’s economy: tenacity, the willingness to embrace risk and an unwavering commitment to remain true to yourself, now matter how unorthodox you may seem.

Drawing on her experiences as a Cape Breton farm girl who went on to lead Home Depot Canada’s expansion from 19 to 179 stores, building NRStor from the ground up, and other business ventures along the way, Verschuren outlines a bold vision that will change the way you approach your work and your business.

The book’s key message: modern leadership is not about learning skills and techniques in order to become someone else. Rather, leaders achieve breakthrough results when they learn to trust in, listen to, and fully be themselves.

Bet On Me takes readers on one woman’s journey of authentic and transformational leadership. And when it comes to taking the path less travelled, there could be no better guide. Verschuren shares her own remarkable rise to the upper echelons of the corporate world, while offering practical life, management and leadership lessons for entrepreneurs, other business readers and anyone looking to reinvigorate their life or career.

Supporting Mental Health

Supporting mental health is very important to Annette. As a result, she donates a portion of the royalties from sales of Bet On Me to charities promoting mental health across Canada. 

Praise for Bet on Me

"Annette Verschuren is one of Canada’s most successful business leaders, so it’s not surprising that this book is an insightful guide into how to build a better business and career. What was delightfully surprising is how funny, touching, smart and personal it is. A must-read for anyone who wants some of the secrets to living a fuller life."
Amanda Lang
Bloomberg TV Canada and best selling author of the power of why
"Move over, Horatio Alger. There’s a new girl in town! Annette Verschuren’s rags to riches story is as gripping as any of Alger’s vintage heroes. It is a compelling read. Not only does it provide cookie crumbs to lead an ambitious entrepreneur to success but it also defines success in a way that is uncharacteristic of books of this genre. For Annette, success is more than economic achievement. It also includes civic engagement and contribution to humanity. It is a must-read for anybody, not necessarily for entrepreneurs, who wants to find purpose in life."
Honourable Frank McKenna
Deputy Chairman of the Toronto-Dominion Bank
“Annette Verschuren is a great Canadian leader. Having known her for more than three decades, I’ve long been an admirer of Annette’s exceptional leadership qualities, her entrepreneurial expertise and her commitment to the greater good.”
The Right Honourable David Johnston
Governor General of Canada, from the forward to Bet on Me