Learn what it takes to build a multi-billion dollar business

Work hard, take smart risks, and be true to YOU.

Learn life, career and business lessons from one of North America’s most respected business leaders.

What do you stand for?

What do you stand for?

We are leading in a time of unprecedented change and complexity.

Forget about absolutes. Focus on continuous improvement.

Forget about absolutes. Focus on continuous improvement.

Polarization is bad for business and it goes against the nature of workplace experience.

It’s not about your brilliant plan.

It’s not about your brilliant plan.

I often find that new leaders worry too much about creating a brilliant plan.

Make it fun, do it together.

Make it fun, do it together.

Our culture is obsessed with the idea of the brilliant, lone wolf entrepreneur.

In Bet On Me, leading entrepreneur Annette Verschueren lays out her surprising and inspiring philosophy for what it takes to lead and succeed in today’s economy: tenacity, the willingness to embrace risk and an unwavering commitment to remain true to yourself, now matter how unorthodox you may seem.

Drawing on her experiences as a Cape Breton farm girl who went on to lead Home Depot Canada’s expansion from 19 to 179 stores, among other business ventures, Verschueren outlines a bold vision that will change the way you approach your work and your business.

The book’s key message: modern leadership is not about learning skills and techniques in order to become someone else. Rather, leaders achieve breakthrough results when they learn to trust in, listen to, and fully be themselves.

Bet On Me takes readers on one woman’s journey of authentic and transformational leadership. And when it comes to taking the path less travelled, there could be no better guide. Verschueren shares her own remarkable rise to the upper echelons of the corporate world, while offering practical life, management and leadership lessons for entrepreneurs, other business readers and anyone looking to reinvigorate their life or career.